Meet Our Team

White Lab Coats HSD doctors and staff
Nina - office manager

Nina, Office Manager

Nina has been a part of our family since July 2007. She makes sure everything in our office runs smoothly from day to day, whether she is performing quality assurance, public relations, treatment plan presentations, scheduling, negotiating insurance coverage on behalf of individual patients, or delegating daily responsibilities to assure continuity of care. Nina loves seeing a smiling and happy patient check out upon completion of their treatment and knowing that she has helped contribute to their well-being. When she is at home, Nina loves reading books, cooking pastries with her daughter, Michelle, gardening and exploring the outdoors with her husband Nik and two children, Michelle and Dylan.


Meet Our Team

Maria, Office Manager

We were pleased to have welcome Maria to our Herald Square Dental family earlier in 2022. She comes from a family of dental professionals; her two sisters are registered dental hygienists. Therefore, exposure to dentistry really began at home where she became familiar with the various types of dental procedures and all the facets within the world of dentistry and dental care. Maria is proficient at practice management and her tasks include presenting treatment plans, overseeing quality assurance and insurance verification. Most importantly she takes great pride in encouraging every single one of her patients to take the right steps towards optimal oral health. Maria is bilingual, fluent in Spanish and English.

She enjoys spending her free time with her family, shopping, and dining out.


Eileen Sweeney - Registered Dental Hygienist

Eileen, Registered Dental Hygienist

Eileen Sweeney is a registered dental hygienist originally from New Providence, NJ. She attended Eastern International College in Jersey City, NJ where she received her Associates in Dental Hygiene. Through the schools free clinic, frequent visits to Boys and Girls club in Newark and local special needs schools, she became passionate not just about the health of a patient but getting to know the patient as well. Eileen is dedicated to making every patients experience comfortable, thorough and easy. Her favorite part of her job is getting to know you and how you can both work together to improve your oral health and in turn your overall health.

When Eileen is not at work she is usually spending quality time with her family and friends, adventuring through the city or relaxing with her rescue dog Cheddar.


George - senior dental assistant

George, Senior Dental Assistant

George joined our team in 2004 bringing with him a wealth of knowledge and expertise in the dental field. He assists in all aspects of dental care including orthodontics and implantology, and also orders all our dental supplies and manages our office’s dental equipment. George is a true people person who enjoys helping others, interacting with patients, and contributing to their overall health and well-being. When he’s not in the office, George enjoys home improvement projects, antique hunting and restoration, watching movies, cooking, and going to the theater.


Fran - senior dental assistant

Fran, Senior Dental Assistant

Fran is involved in many aspects of our patients’ experience, from welcoming them into our office since 2003 with a warm smile to answering questions regarding their dental care. She also makes sure our reception area is stocked with tasty hot and cold beverages for our patients to enjoy. Fran’s entire day is dedicated to making our patients feel good about choosing our office to receive their dental care.   When Fran is at home, she loves entertaining guests, cooking, and shopping. She also sings and enjoys fellowship at her church.


Anca - patient care coordinator

Anca, Patient Care Coordinator

I joined Herald Square Dental & The Denture Center in 2006 as a part time receptionist and patient care coordinator. Some of my responsibilities include: appointment confirming and scheduling, treatment plan presentations, phone and financial assistance and treatment care follow up. The position at Herald Square Dental & The Denture Center matched my interests, gave me new insight into the field, and made me understand the most important aspect of our jobs: helping people live healthier and more fulfilling lives.

Over the years, I had the opportunity to practice and improve my communication skills, and participate in collaborative team work and problem solving with colleagues, insurance companies and referral offices. At Herald Square Dental & The Denture Center, among other things, I enjoy the challenge of working with a culturally sensitive team of doctors and staff members, which is probably the key element in meeting the needs of our diverse background patients.

Beside dentistry, I am interested and fascinated by food and health, and I spend time reading literature, experimenting with different ways of dieting, noticing their effect and looking for the best ones.


Amer - dental assistant

Amer, Dental Assistant

Amer is one of Herald Square Dental’s meticulous Dental Assistants. He has been in the dental field more than 10 years (foreign dentist since 2015). His dedication, honesty, organization, and skills are definitely the definition of who he is. Amer focuses on providing a smooth dental care visit that is as stress free as possible. His personality is bright and he enjoys getting to know you as a person. When he is not at work, his favorite hobby is creating abstract art using black ink or oil paint and of course his favorite pastime is spending time with his little boy at the playground. He also enjoys playing ping pong at Bryant park.


Jeab - dental assistant

Jeab, Dental Assistant

As a new member of our team at Herald Square Dental, everyone calls me “Jeab” this is my nickname in Thai. I work as a dental assistant here since July of 2020. Prior to that I worked in Pedodontics. I am very attentive to my patients to ensure their comfort during and after their dental care. As a mom of twin twelve year old boys I am very organized a skill I gladly employ at work. I am avid reader and I read novels with the boys.

Married to a chef, she loves to cook for the family because the children prefer her cooking style to his.


Ermal - dental assistant

Ermal, Dental Assistant

Ermal is originally from Albania, and has been working in the dental field more than 6 years. He is highly organized and a hardworking dental assistant , and is dedicated to patient care. He ensures that our patients feel comfortable throughout their entire treatment process and is able to answer any questions they may have about their procedure.

Outside of work he enjoys traveling, watching movies and spending time with family and his friends.


Nicole - patient care coordinator

Nicole, Patient Care Coordinator

Nicole has worked in the dental field for over 20 years. She started as a dental assistant and transitioned to a position as a patient care coordinator and later to a treatment plan coordinator. She is quite adept at patient education regarding dental needs and healthy habits and proper dental care. Furthermore, Nicole has also worked as a Career Specialist guiding clients though employment process and exploring career paths. She has always been a self- starter with the ability to build and maintain strong relationship with people. In her spare time she caters food and volunteers with outreach organizations, helping the homeless during the holidays. As an avid bike rider, Nicole participates in bike tours, riding over 30 or 50 miles often for fundraisers such as Multiple Sclerosis. We welcomed Nicole as an integral part of our team at Herald Square Dental in early 2021 as an expert Patient Care Coordinator!


Ramona (Ro), Patient Care Coordinator

Ramona (Ro), Patient Care Coordinator

We are extremely proud to have welcomed Ramona Olivero (Ro), with open arms in Sept of 2021. With over 35 years of experience and knowledge as a dental team member, Ro’s passion for dentistry is extremely evident in her important role as patient care coordinator here at Herald Square Dental!

When a patient’s smile is transformed it brings Ramona immense joy. She is a hard worker and a team player.

As a beloved and happy wife, mother and grandmother, Ro takes enormous pride in her family. In her downtime she enjoys spending quality time with her family, reading and watching movies with her daughters.


Meet the staff

Stephanie, Patient Care Coordinator

Stephanie has been in the dental field for 11 years and she joined our team at Herald Square Dental in October of 2023. As a patient care coordinator, Stephanie’s goal is to help create a long lasting experience that exceeds patients expectations.

In her free time she enjoys spending time with her son, taking him to the movies and anything that involves trains. She is also a voracious reader.


Young adult friends smiling

New Patient Special

We want to help you take the best care of your dental health.

New Patient Package

$189 which brings you high-quality preventative dental care at an affordable fee in NYC. (A $591 Value) This offer includes:
  • Full Mouth Series of Digital X-Rays
  • Examination of your teeth and Gums
  • Oral Cancer Screening
  • Cleaning (dental prophylaxis)
  • Personalized Treatment Plan
Valid for New Patients Without Insurance. Cannot be combined with other offers. Offer expires 5/30/2025

Ready to Schedule a Consultation?

Drs. Pasch, Yam and Shirzadnia offer a number of dental treatments that can keep your mouth healthy and your smile beautiful. Contact us today!

Book Now Call us: (212) 689-0024