Herald Square Dental and The Denture Center

COVID-19: Update on Delta Variant

The safety of our patients and team members continues to be our top priority amid the SARS-COV-2 pandemic.

Our protocols have provided additional layers of protection for everyone: from the scheduling of appointments with reduced overlap and providing space for social distancing, to updates in our facilities and providing personal protective equipment for our team. We have met and exceeded the regulatory response to the pandemic because we care about our community.

These precautions continue to protect against transmission of the virus, even as we pass through the emergence of new variants.

Thomas Jefferson once said, “The price of freedom is vigilance.” Similarly, now is the time that we must stay vigilant to keep everyone safe.

Sincerely,
Your Team at Herald Square Dental & The Denture Center

PS: You can learn more about the specific steps we are taking to keep everyone safe.

Dental Tourism: What to Consider

If you’re considering going abroad to save money on having some dental work done, there’s some important things to keep in mind before you go.

Care Quality

Comparing the kind of dental care that exists in the U.S. with that in other countries is not a fair comparison. In fact, they are two different things altogether. Our top NYC dentists, like all dental professionals across the U.S., are required to obtain specific licensing and specialized training. Standards may vary from state to state, but regulations are in place and enforced. Dental care in other countries is cheaper because it lacks educational accountability and consistency.

Additionally, the U.S. has federal agencies, such as the Occupational Safety and Health Administration (OSHA) and the Food and Drug Administration (FDA), that administer sterilization guidelines and regulate dental equipment and materials. From training and education to rules and supervision, American dental practices like ours in Manhattan are held to a higher standard of care.

Hidden Costs

At first glance, dental implants may seem less expensive abroad, but be cautious of hidden costs. If your dental procedure requires several visits for follow-up appointments or adjustments, calculate the cost of airfare and lodging for each of those return trips. It may add up to costing you more in the long run. And what happens when unexpected complications occur? Since the standard of care is lower abroad, the failure rate is higher which means return visits for a re-do is a distinct possibility.

The Wise Choice

As tempting as it may be, it’s not wise to combine vacation with getting dentistry on the cheap. In addition to adhering to strict, mandated guidelines and protocols, local dental care integrates follow-up visits that are not a simple option when traveling. These follow-up visits help ensure case success short term and long term.

If cost is the driving factor for you, we may be able to work with you to ease your financial burden with financing plans. We want you to get adequate care. And putting off dental work has its risks, so call us today and schedule an appointment where we can discuss your dental care and provide you the appropriate oral services before your dental problems develop into greater health problems.

The Internet Is Not Your Dentist: Avoid These Pitfalls

You’ve seen the social media fails, no doubt – DIY don’ts are all over the Internet. DIY cabinetry is one thing, but tinkering with your mouth is quite another. Young people are being lured in by online tutorial videos and the promise of saving a buck (in the short term), which has the American Dental Association concerned.

In fact, in August of 2018, the ADA launched a public awareness campaign warning that “DIY dental treatments can affect the gums, bone, ligaments that support the teeth or the teeth themselves.” A 2017 survey by the American Association of Orthodontists found that 13% of orthodontists have seen the ill effects of DIY dentistry in their practices, including “irreparable damage.”

Curious whether any of those online dental treatments are safe? Here are some often-advertised at-home treatments and what you should know about them.

Direct-To-Consumer Aligners

Braces and professional clear aligners aren’t cheap, which is why DIY aligners offered online for a fraction of the cost might seem tempting. But the truth is that not everyone is a candidate for teeth straightening. And if you’re not a dental professional yourself, how would you know?

While having straight teeth is a noble goal, it’s typically not the only issue at play in your mouth. A dentist should check to make sure there are no underlying problems, like gum disease or cracked fillings, that might be exacerbated when teeth are on the move.

“Rubber Band” Braces

The DIY braces tutorial is a social media phenomenon that most people wouldn’t have predicted. People – typically, tween and teen girls – use tiny rubber bands, aluminum foil, paper clips, fishing line, and pierced earring backs to create their own makeshift braces. Though the teeth do move, dentists are aghast. Teeth that shift too quickly can damage bones and gums, and in at least one notable case, someone caused enough damage to lose their front teeth permanently.

Charcoal Toothpaste

Charcoal is a wellness industry darling right now. (Charcoal deodorant! Charcoal smoothies! Charcoal ice cream?). But there’s no evidence that it’s safe or effective for your teeth. Stick with toothpastes that contain fluoride and the ADA approval seal.

OTC Whitening Trays and Strips

At-home teeth whitening has come a long way. And there are plenty of products approved by the ADA on the market that use whiteners like baking soda or hydrogen peroxide. However, OTC products can cause gum irritation and tooth sensitivity if not used as directed. And know that most at-home products don’t have the potency to do much – though you wouldn’t want to use anything more potent without a professional anyway.

Bite guards

Boil-and-bite” guards are meant to treat bruxism – clenching and grinding – but the OTC types don’t treat the underlying causes and can even make things worse.

DIY Extractions

Please, DIY tooth extraction is practically medieval, but you can find videos online of people attempting it. Tooth extraction is more or less surgery – with all the attendant risks, namely infection. Plus, why pull it at home when you can have a hygienic, pain-free experience in a dental office, thanks to numbing agents and perhaps nitrous oxide if you like?

DIY Fillings

There are a handful of OTC products to help bridge the time between losing a filling and seeing your dentist to get it fixed, but they were never meant as a long-term solution. DIY sealants are meant to last only about 48 hours. And then there are really rogue sealants, such as one that is a potentially toxic epoxy used to fix cars.

One key problem with DIY fillings – there are so many – is that improper sealants can trap bacteria underneath, making the problem even worse. Simply capping a problem doesn’t fix it.

Just don’t do it

“We know it’s harder than ever to know who to trust,” reads an ADA ad. “The ADA believes that ongoing supervision by a dentist is critical for any dental care you receive. Dental diagnoses and treatments are not do-it-yourself projects.”

Just remember – more often than not, you get what you pay for.

The renowned dentists at Herald Square Dental & The Denture Center help thousands of people each year restore their healthy smile. Well known for their warmth and caring, in addition to the quality and precision care that is their hallmark, Herald Square Dental & The Denture Center have been helping patients Smile with Confidence for more than 40 years. An experienced dental team matters.

-Laura Lambert for Herald Square Dental & The Denture Center

The above content was provided for informational purposes only and is not a substitute for professional medical advice or treatment. Please consult your healthcare provider for medical advice, or reach out to Herald Square Dental & The Denture Center to schedule an appointment.

This paid post is produced by Studio 1847, a division of Tribune Publishing Co., on behalf of The Denture Center. The newsrooms or editorial departments of Tribune Publishing Co. are not involved in the production of this content.

Best Prices on Dental Implants in New York City

Customized Costs for Customized Treatment Plans

Every patient’s oral health and bone structure is unique, so at Herald Square Dental, we customize dental implant treatments accordingly. This means the cost varies as per the needs of each patient. And in-person examinations in our NYC office help us determine those needs and the number of procedures necessary to set your implants in place and ensure excellent results.

If you’ve received a low quote without being seen by a dentist, beware. Just as dentistry can’t happen over the phone, neither can accurate dental implant pricing.

Dental Implant Price Factors

Dental implants appear expensive at first. But when considering the way in which dental implants outlast traditional tooth replacement approaches by two to three times and improve the quality of your life in ways those methods can’t, they are usually the better investment over time.

We calculate the total cost by taking into consideration the number of teeth that need to be replaced and where each is located, the number and type of implants we’ll use, and any other procedures that may need to accompany your implant treatment, such as a bone graft or APRF.

The best way for us to determine your needs and customize a treatment plan is for you to come in for an evaluation with one of our expert implant dentists. This will ensure you receive the impeccable care that they provide.

There is no cookie cutter approach to placing implants or to determining the cost involved.

Dental Insurance Nuances

It is becoming more common for insurance companies to provide implant coverage as they recognize the long-term benefits of implant teeth as compared to teeth replacement alternatives. If your insurance company does not provide implant coverage, they may offer an allowance that is comparable to the cost of dentures or bridges. We’ll help you navigate your policy and present you with the financing plans we offer. We’ll do everything we can to make dental implants affordable for you.

The Cost of Teeth Replacement Alternatives

When deciding between dental implants and alternative tooth replacement methods, the upfront cost of the alternative options, such as bridges and dentures, seem much less expensive. But when you consider the longevity, convenience, jaw health benefits, and social advantages of implants, they are clearly the cost-effective, higher-value choice. Contact us to schedule a consultation with one of our dentists today.

5 Things You Should Know About Flipper Teeth

A Temporary Tooth-Replacement Solution

If your teen has knocked out a tooth or you’re in the middle of a NYC oral surgery and facing a long healing period before you get your final restoration, one of our New York City flippers may be exactly what the doctor ordered. These temporary partial dentures are designed to be worn as an interim prosthetic until it’s time for a more permanent tooth replacement. Read on to discover the 5 most important things you should know about a flipper tooth.

1. The benefits of a flipper tooth are numerous.

Much like jewelry, flipper dentures are easily removeable each night and can slide right back in the next morning. And not only do they fill gaps and improve your appearance, but they provide stability for your surrounding teeth, preventing them from shifting. The icing on the cake? Flipper teeth are the most affordable choice when considering temporary teeth replacement methods.

Our flipper teeth are made in our Manhattan office lab While-U-Wait, making them convenient for busy schedules. Our flipper teeth patients come in with a missing a tooth and leave within 1-3 hours with their new partial denture in place.

Since flipper teeth are for missing front teeth, we also offer Nesbit dentures which are placed in the rear of your mouth to hold space for a missing molar. Nesbit teeth are attached to adjacent molars with metal clasps, and like flippers, they’re an interim teeth replacement option.

2. Caring for your flipper is as easy as caring for your natural teeth.

Proper care of your flipper denture will keep it squeaky-clean and your oral health ship-shape. Here’s what you need to do. Brush it twice a day (when you brush your other teeth) and use denture toothpaste and lukewarm water to ensure it remains in good condition. While you sleep, soak your flipper in water, and a few times a week, in denture cleaning solution.

3. Flipper teeth are the affordable choice.

When you compare flippers to other denture alternatives, such as dental implants, bridges, partial dentures, they’re the less expensive choice. One of the things that keep the price down is that flipper dentures typically hold only 1-2 teeth and are made of acrylic and designed to be temporary. So, if you’re missing one or two front teeth, the cost-effectiveness of flippers make them an ideal solution while you’re making long-term plans.

4. Eating with a flipper tooth is more comfortable than eating with a missing tooth.

If you’re missing a tooth, you know firsthand how difficult it can be to chew. Flipper dentures remove that obstacle and allow you to enjoy most your favorite foods. We recommend you start with softer, smaller pieces and work your way up to more substantial food. It’s best to avoid sticky, hard, and chewy foods as well as dark-colored beverages while you’re wearing a flipper. Remember that flippers are only temporary, so a short break from nuts and candy won’t last forever.

5. It’s important to remove your flipper while you sleep.

It not only feels good to slip your flipper out as you head to bed, but it’s good for you and the device as well. Giving your gums a break will prevent bone deterioration, gum recession, and gum disease. Taking a brief hiatus of at least 8 hours while you sleep gives your gums a chance to breathe.

Still have questions?

You can find more information about our superior flipper teeth dentures here at The Denture Center. Or call our New York City office today at Herald Square Denture & Dental Center Phone Number 212-689-0024, and we’ll be happy to answer any additional questions you may have. We look forward to restoring your smile and your quality of life with this superior temporary tooth-replacement solution.

Holistic Dental Health in New York NY

At Herald Square Dental NYC, our goal is that you not only look your best but also feel great about yourself. We have found that the best dental outcomes result when we treat the whole person with a holistic approach.

What is a holistic approach?

As your top New York dentists, we believe dental treatments and oral care are an integral part of your body and your overall health, and we recognize that the way you look and feel about your oral health can have a major influence on other aspects of your body and wellbeing. The primary aim of our care is to resolve your dental issues while working in harmony with the rest of your body. A key component in our holistic care is the way in which we take a close look at each individual patient’s medical and family history, making sure that no stone is left unturned. In that way, we are aware of potential contributing factors with regard to each person’s oral health and can then advise and propose treatment accordingly.

Why choose holistic dentistry as your dental option?

Your body is natural, and we think your dental treatments should be too. Combining the best of modern science, knowledge, education, and credentials with scientifically proven natural care for your symptoms, we want to educate you and present you with an option that will affect your entire wellness. We recognize that there are well-documented systemic links between your oral health and other systemic diseases, such as:

  • Heart disease
  • Diabetes
  • Osteoporosis
  • Respiratory Disease
  • Cancer

Does caring for our teeth affect the rest of our wellbeing?

One of the best ways to help prevent serious health problems is to have excellent oral health. Your oral health affects your overall health.

If you allow the bacteria to remain in your mouth unchecked, it can lead to gum disease and inflammation, causing your immune system to weaken and ignore other parts of your body. And the secret to having good oral health is to practice good oral hygiene and visit our dental office regularly. Your goal should be teeth free of cavities and disease and gums that don’t bleed when you floss and brush. Use those as an indication of your overall health. Our dentists specialize in a holistic approach to oral care which means we consider your whole-body health as we care for your teeth and gums. We understand the deep connection between good oral health and its positive effect on digestion, the heart and circulatory system, and especially the immune system.

How to Keep Yourself and Your Teeth Healthy

Now more than ever, our dental health and whole-body health are directly impacting our emotional and mental health. How can we, in the midst of the seemingly endless COVID-19 pandemic, take care of our mental

health? How can we stay connected with our people? How can we foster habits that promote a healthy body? Consider choosing a few of the following activities to incorporate into your daily routines.

  • Online gym classes through apps, such as Orangetheory, Yoga-Go
  • Exercise apps and equipment, such as Peloton, Nordic Track, Mirror
  • Healthy eating plans through apps, such as Rise, Noom, myfitnesspal
  • Online group activities, such as healthy cooking groups, trivia games on Sunday evenings, online canasta groups and mahjong, and book clubs

We do look forward to becoming a part of helping you care for your entire wellbeing as we work together toward providing you with an excellent state of oral health. Call our NYC office at Herald Square Denture & Dental Center Phone Number 212-689-0024 today to schedule an appointment with Herald Square Dental & The Denture Center – where we constantly implement measures to maintain the safety of our patients and team members!

Your End-of-Year Dental Benefits Reminder (2020)

Dental Benefits Can Expire

Do you have unused dental benefits that are about to expire?

If you’ve been putting off a dental treatment or just need to get your teeth cleaned in time for the holidays and you have leftover funds in your FSA or have hit your deductible, now’s the time to get it done.

Take advantage of remaining dental insurance benefits before your deductible resets.

Flexible Payment Options

Your dental health is our number one priority, and while treatment is never dictated by insurance benefits, if there’s a treatment that you have not scheduled or if you’re experiencing any dental concerns at all, now is a great time to come into our NYC office and use any dental benefits you may have available.

We also accept the CareCreditSM healthcare credit card to help you manage any additional costs. With CareCredit, you’ll enjoy the following perks:

  • Special financing options
  • Convenient monthly payments
  • Credit decision received almost immediately (subject to credit approval)

Time is running out!

Use your benefits before you lose them. We are happy to discuss your dental insurance benefits, any incomplete treatments, and the CareCredit financing options. Please call our office in Manhattan, and our team will go over any details or questions with you.

Our Dedication to Patient Safety Never Expires

For the safety of our patients and our staff, we will be adhering to strict social distancing regulations and strict infection control procedures.

All treatments will be by appointment only and unaccompanied unless you have restricted mobility. You will be provided a mask, and will be seated in a private treatment room upon arrival.

The health and safety of our patients and team are paramount.

We hope you and your family are staying safe during this crisis. It is our honor and privilege to serve you, and we’re ready to help you kick off the new year with a healthier and happier smile.

2021 is around the corner, so make time now to call our New York City office and schedule an appointment today: Herald Square Denture & Dental Center Phone Number 212-689-0024.

Thanksgiving Day Denture Tips

As we approach the holidays here in NYC and look forward to small family gatherings around all our favorite Thanksgiving foods, don’t let your dentures get you down.

Already wondering about how you’ll navigate Friendsgiving Zoom calls where your smile will be front and center?

Problems with dentures, like breaks, cracks, and sore spots, can interfere with your merrymaking, but there’s ways to prepare, manage, and avoid these mishaps. Our New York City dental team has prepared this denture care guide to ensure the best experiences possible when it comes to celebrating the holidays with dentures.

How to Prepare

Preventing Sore Spots

If you’ve had dentures for long, you know that pesky little sore spots can pop up when your dentures aren’t in prime shape.

Get organized now and schedule an appointment with us to ensure your dentures are good to go for your Thanksgiving. If there’s ever a time to be diligent about your oral care, it’s when you’re gearing up for the holidays and the good food you’re about to consume.

Don’t let your dentures get in the way of your celebrating.

Ensuring the Proper Fit

The mere mention of Thanksgiving brings food to our minds, but as we gather around tables, talking and laughing are as much a part of the festivities as partaking in big, delicious meals. And we know what can happen when your denture fits poorly and you’re in the middle of sharing a story or your great uncle tells a joke that causes you to burst out in laughter.

If embarrassment from denture slippage doesn’t chase you out of the room, the painful friction that can result may. Don’t let this happen—book an appointment to have your dentures fitted today.

Choosing Safe Foods

Be aware of which foods are hardest on dentures.

Avoiding hard and chewy foods that put stress on your dentures will help to prevent fractures and dislodged teeth. In fact, if your dentures are old or loose, we recommend you schedule a consultation to come in and have them examined and relined before the festivities. Aging and worn-down dentures usually don’t fit or function properly, and having them repaired will lessen the chance that a problem will arise during your Thanksgiving meal.

Foods to Avoid

Regardless of the state of your dentures, it’s best to stay away from hard and sticky foods, such as the following:

  • Nuts
  • Hard candies
  • Sticky puddings
  • Dried fruit
  • Turkey bones

Meal Tips

Sometimes it’s just too tempting to eat the forbidden foods. We know the feeling. If you find yourself wanting to indulge just a bit, here are a few suggestions for minimizing denture damage.

  • Cut your food into smaller bites which will make chewing and breaking the food down easier.
  • Chew on both sides of your mouth to spread out the pressure and chewing forces and to reduce stress on one part of the dentures.
  • Eat slowly and enjoy every bite.

Dental Emergency

Accidents do happen, and when they do, we strongly urge you to call us and schedule an appointment immediately.

Most repairs can be completed in our office in less than an hour.

Attempting to fix your dentures yourself can lead to more damage which would require more than a quick appointment with us. We strongly urge you to refrain from trying to repair your dentures yourself.

Denture Cases

The secret to caring for your dentures while you’re on the road is your denture case.

Breaking and losing dentures tend to happen more often when we are traveling for the holidays or not in our regular routine at home. When damage happens, cases provide a discreet and safe way to store your denture until you can get it fixed. And when you’re traveling, storing your dentures in a case when you remove them at night will protect them and reduce the risk of losing them. And just to be safe, we recommend you carry your old dentures with you in case of an emergency.

Best wishes from all of us at Herald Square Dental & The Denture Center for a safe and healthy Thanksgiving!

Why Dental Implants are the Superior Option

Let’s get right down to it: You’re missing teeth and you need a replacement.

What is your very best New York option and why?

Without a doubt, NYC dental implants surpass all other teeth replacement methods in diverse and incalculable ways.

Here are the top reasons why our Manhattan dental implants are the superior option.

Natural

Dental implants function more like real teeth than any other replacement option.

The components that make up an implant work together to emulate the structure of a natural tooth.

At our New York City location, we insert a titanium post in your jawbone, creating an artificial tooth root that provides the stability of a natural tooth. The post has a connector onto which we place a porcelain crown which blends with the rest of your smile and fits well with your natural bite.

Quality of Life

Dental implants stay put.

So, while other teeth replacement options, such as bridges and dentures, tend to shift and move around, dental implants are as stable as your natural teeth.

Their unique ability to integrate with bone makes them solid and secure. The biocompatibility creates a permanent quality that ensures they are locked in place for life, providing peace of mind and one less thing to worry about.

Comfort

Sores and rawness are common side effects of teeth replacements that rest on top of the gums and can move around. But anchored to the jaw like natural teeth, dental implants distribute force evenly and do not slip, rub, or cause soreness.

Slippage is the most common reason for denture discomfort, but since implant teeth fuse fully with bone, they do not shift but feel like your natural teeth.

Permanence

While dentures need to be replaced every 4-6 years due to grinding and wear, dental implants can last upwards of 25 years.

The more you care for them like you do for your natural teeth, the longer they will last. And secured to your jaw, implant teeth are stronger than dentures so are less likely to break during use.

Jaw Health

Implants provide health benefits for your jaw that other teeth replacements can’t. They have a titanium post that serves as an anchor and allows the necessary stimulation to bulk up the jawbone, prevent atrophy, and keep it healthy.

Your jawbone loses mass when it doesn’t have teeth to support your dental arches and provide stimulation. And as that happens, implant alternatives, such as dentures, stop fitting as well because the jaw begins to shrink.

Dental implants are the best choice when it comes to restoring your smile and your quality of life. Save your smile, enjoy eating, speak clearly, and easily care for your teeth with implants, a teeth replacement method that is unmatched in durability and stability.

Call our NYC dentists today to find out more.

Reveal the Smile of Your Dreams When You Take Off That Mask!

Interest in NYC Makeovers Booming During COVID-19 Pandemic

We may be wearing masks when we go out, but we are spending more time than ever at home on Zoom calls where we feel like our smiles are upfront and personal.

How many times a day do you see yourself on a screen?

We’ve joked in Manhattan that a silver lining of the pandemic is that we can go to work in our pajama pants. But when it comes to NYC video conferencing, we can’t hide our pearly whites. We may not be wearing shoes, but our smiles are on candid camera.

How do you feel about yours?

What about it makes you self-conscious?

With so many of our social activities limited, we have more time to devote to self-care and improvement. And those cosmetic procedures that you’ve been thinking about for a while are seeming more attractive with each passing day. What better time to work on your smile than now?

5 Smile Makeover Options

NYC smile makeovers are on the rise due to the constant presence of Zoom calls and video presentations that put our smiles under constant scrutiny. We are all experiencing a heightened awareness of our smiles.

What do we like?

What do we want to change?

Whether it’s teeth whitening or Invisalign, lip enhancement or fillers, when it comes to improving our smiles with minimally invasive solutions in Manhattan, the sky’s the limit.

Teeth Whitening

What do you see when your face pops up on Zoom?

Have your teeth lost their sparkle?

Why not brighten your smile in the comfort of your home with our customized trays that are both affordable and easy? Watch your smile grow lighter and brighter with each video call, and as we move past the pandemic and come out from behind our masks, surprise your people with a smile that glows.

Learn more about teeth whitening.

Invisalign

If you have been considering straightening your teeth for a long time, there’s never been a better time than the present, especially if Invisalign—a series of clear, removable aligners—is the path you want to take.

Comfortable, convenient, and almost invisible, the people on your screen won’t even know you’re in the middle of orthodontic treatment.

Learn more about Invisalign.

Veneers

As you spend so much time face-to-face with your smile on a screen, are you noticing small chips, cracks, discoloration, or worn down or uneven teeth?

We’ve got a simple solution for that little part of your smile that makes you uncomfortable.

Veneers are tooth-colored ceramic shells that we bond to your teeth to transform their color, shape, size, or length and accentuate all the best aspects of your smile.

Learn more about veneers.

Dental Crowns & Bridges

Self-conscious?

It’s time to stop hiding that smile.

Our carefully crafted crowns are designed to protect and strengthen broken teeth. Now that you have a more flexible work-from-home schedule come into our office where we use our unsurpassed level of expertise and latest technology to design and place each bridge and crown.

We’ve gone the extra mile to enhance our safety protocols and go beyond CDC requirements on all equipment and instrumentation, including specialized air filtration, UVC lights, aerosol annihilators, and all recommended PPE as well as extended hours.

Learn more about dental crowns and dental bridges.

Dental Implants

Getting dental implants can take time that we don’t always have, but right now during the pandemic, take advantage of your more flexible schedule and budget. And when we’re back to more in-person, mask-free interaction, you’re smile will be on point and your quality of life much improved, thanks to the permanence and superior benefits of dental implants.

Learn more about dental implants.

Your Best Smile

Why the current clamor for beautiful smiles?

Our Zoom calls require us to be up in each other’s faces more than we ever thought possible, and the signs of our aging have never been so visible. Working online has made us less-confined, timewise, so our open schedules allow us to make appointments more easily. Thank goodness, the pandemic will not last forever.

So carpe diem!

Make the most of the time and the opportunity you have to take care of yourself now. And when the times comes: remove that mask with pride as you reveal a brand-new smile.

Don’t forget to keep up on the simple things, like attending your routine dental cleanings and checkups. No matter the state of your smile, regular preventative care is a must if you hope to keep it beautiful.